Mohammad Qawass

Digital Marketing Manager

Nazih Group                                                                   Dubai, UAE

​2017 - present                    

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- Managing all kinds of online advertising for Nazih Group include but not limited to the following platforms: (Google Search, GDN, Google Shopping, Facebook business manager, Instagram, Email and Affiliates, Amazon advertising, Google Marketing Products including DV360, SA360, Campaign Manager & GA360, SMS, merchant center ..etc.)

- Creating, implementing the digital marketing plan along with budget proposals for each country like UAE, KSA, USA, Kuwait, Oman and Lebanon.. etc. by clear KPIs defined across all the platforms.
- Drive campaigns from planning to execution and beyond to meet key performance metrics KPIs
- Targeting the potential audience who are interested in our services/products in the targeted countries
- Manage the running campaigns over the above mentioned channels, including but not limited to: media spend, analysis, reporting and campaign optimization to reach the KPIs at the lowest cost.
- Optimizing the ROI (Return Of Investment), improving quality score and average CPC/PPC by adding a negative keywords/placements..etc to reduce the low-quality traffic, adjusting bids to control keyword cost and improve the conversion rate by enhancing the landing page experience utilizing a range of techniques.
- Increase the Facebook fans by 300% from 300K to +1M and the Instagram account from 10K to 110K followers through various social campaigns.
- I have been successful in increasing media budgets with the range of 800% for each channel, by introducing innovative digital solutions to help the business expand their presence.
- Defining our potential audience by using different tools and techniques and trying to reach them using demographics like Location, Age , Gender, interest, Language ,and connection targeting
- Focusing on acquiring our targeted potential audiences to improve organic traffic/sales for the long run.
- Identifying growth opportunities, testing hypotheses to improve SEM ,SMM, SEO traffic and increase ROAS

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Digital Marketing Executive

MarkaVIP                                                                       Dubai, UAE

​2013 - 2017

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- Manage MarkaVIP social accounts to interact with regular visitors and attract new seasonal customers.
- Executing online campaigns using Facebook business manager and Google AdWords with the goal variation of (reach, link clicks, engagement, app installs, lead generation, conversion. etc.) with optimizing the cost per objective.
- Support the digital efforts using the SMS and Email campaigns.
- Drive business profitability by increasing visitors and improving conversion rates.
- Collect, analyze and report digital/social information to management in a timely manner using Facebook business manager dashboard and Google Analytics.
- Identifying trends and insights and optimizing the campaigns spending based on that.
- Pushing mobile notifications using Mixpanel platform.
- Creating an online advertising paid strategy, which included high performing campaigns as 5% CTR.
- Increase MarkaVIP Facebook fans by 200% from 500K to 1M through various social campaigns.
- Keep optimizing the Cost per Acquisition (CPA) and efficiently scale new customers.
- Identifies critical conversion points and drop off points and optimizes user funnels.

Digital Marketing Specialist

Takaful Emarat Insurance                                          Dubai, UAE

2012 - 2013

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- Using social media channels to enhance the profile and the brand awareness of the company.
- Create marketing campaigns using Email, social media and Google AdWords platforms to increase both online and offline traffic.
- Monitoring competitor social media activity, websites and newsletters.
- Targeting the potential customers by the use of insights technique.
- Prepare marketing reports using Facebook business manager and Google analytics and mailing software.
- Identifying the potential client objectives and then coming up with ways to reach them.
- Managing Takaful Emarat social accounts.
- Collaborates with internal teams to create landing pages and optimize user experience.

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